Marketing Communication Planning for SMEs in Emerging Markets-Reference-Cited by-同舟云学术

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Marketing Communication Planning for SMEs in Emerging Markets

Published:2022 Issue: Volume: Page:65-92
ISSN:2730-5554
Container-title:Palgrave Studies of Marketing in Emerging Economies
language:
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Author:

Senanu Bright,Anning-Dorson Thomas

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-81337-6_4

Reference53 articles.

1. Ahmed, M. U. (2003). The Economics of small-scale industries revisited. Micro.

2. Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122–145.

3. Brodie, R. J., Coviello, N. E., Brookes, R. W., & Little, V. (1997). Towards a paradigm shift in marketing? An examination of current marketing practices. Journal of Marketing Management, 13(5), 383–406.

4. Cacciolatti, L. A., & Fearne, A. (2013). Marketing intelligence in SMEs: Implications for the industry and policy makers. Marketing Intelligence & Planning., 31(1), 4–26.

5. Camilleri, M. A. (2019). The SMEs’ technology acceptance of digital media for stakeholder engagement. Journal of Small Business and Enterprise Development, 26(4), 504–521.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers;Journal of Fashion Marketing and Management: An International Journal;2023-01-30

2. Emerging Markets and Marketing Intelligence;International Journal of Organizational and Collective Intelligence;2022-07-15

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