Exploring the Impact of Blockchain Technology on Branding in the Luxury Spa Tourism Industry

Abstract

AbstractIn the world of luxury spa tourism, brands offer unique value propositions that make a spa different from all the others. Luxury spas should use technology to attract guests, such as integrating blockchain technology to enhance brand trust and authenticity. Blockchain technology can influence branding by enhancing trust, improving loyalty programs, and addressing trust issues in the digital space. It can make the luxury spa tourism industry more efficient, transparent, and trustworthy. It can also help spas better meet their customers’ needs and attract new customers worldwide. A systematic review of the pertinent academic literature was undertaken to delineate the constituent components arising from the integration of blockchain technology and their prospective impact on branding within the luxury spa tourism domain. This comprehensive analysis encompassed scrutiny of 50 scholarly articles focused on the application of blockchain technology in tourism. Through a rigorous examination of this corpus, 24 recurrent facets were identified, having the potential to mold the landscape of branding in the luxury spa hospitality industry.