Abstract
AbstractTo tackle sexist advertisements, each EU state must tread a fine balance of two conflicting fundamental rights: maintaining the protection of gender equality whilst simultaneously avoiding the curtailment of freedom of expression. In performing this balance, the majority of member states follow the legal norm of establishing a self-regulation organisation, allowing the industry to develop advertising codes and denigrate advertisements. Since 2004, Spain has sought to tackle sexist advertisements under the guise of wider legislative measures that aimed at reducing “intimate partner violence” based on its Gender Violence Act. The act places obligations upon advertisers and prohibits adverts that use a woman’s body detached from the advertised object or uses an image that portrays women in stereotyped behaviours. This chapter explores Spain’s route into the legislation to strike down sexist advertisements and analyses two of the court’s founding rulings: the RyanAir calendar and Cillit Bang cases.
Publisher
Springer International Publishing
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