Reverse Innovation

Author:

Ledingham Katie,Hartley Sarah,Owen Richard

Publisher

Springer International Publishing

Reference46 articles.

1. Agnihotri, A. (2015). Low-cost innovation in emerging markets. Journal of Strategic Marketing, 23(5), 399–411. https://doi.org/10.1080/0965254X.2014.970215

2. Ahmed, F., Ahmed, N. E., Briggs, T. W., Pronovost, P. J., Shetty, D. P., Jha, A. K., & Govindarajan, V. (2017). Can reverse innovation catalyse better value health care? The Lancet Global Health, 5(10), e967–e968. https://doi.org/10.1016/S2214-109X(17)30324-8

3. Arora, S., & Romijn, H. (2011). The empty rhetoric of poverty reduction at the base of the pyramid. Organization, 19(4), 481–505. https://doi.org/10.1177/1350508411414294

4. Bao, J. (2017). #studyGMH: Mutual learning and ‘reverse innovation’: Learning that flows both ways. [Online]. https://www.mhinnovation.net/blog/2017/jun/30/studygmh-mutual-learning-and-reverse-innovation-learning-flows-both-ways. Accessed 9 May 2020.

5. Bessant, K. (2016). Creativity under constraint. [Online]. https://www.johnbessant.org/post/creativity-under-constraint. Accessed 20 May 2023.

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