The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-35969-9_24
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4. Chiu, Y.P., Lo, S.K., Hsieh, A.Y.: How colour similarity can make banner advertising effective: Insights from Gestalt theory. Behav. Inf. Technol. 36(6), 606–619 (2017)
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