Analysis of Digital Marketing Strategies of Deposit Banks in Turkey via Text Mining Twitter Posts-Reference-Cited by-同舟云学术

Analysis of Digital Marketing Strategies of Deposit Banks in Turkey via Text Mining Twitter Posts

Published:2020 Issue: Volume: Page:361-376
ISSN:1431-1941
Container-title:Contributions to Management Science
language:
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Author:

Aytaç Ömer Berkay,Silahtaroğlu Gökhan,Doğuç Özge

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-50131-0_20

Reference35 articles.

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