Publisher
Springer International Publishing
Reference38 articles.
1. Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38–45.
2. Boardman, R., & McCormick, H. (2018). Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span. Journal of Fashion Marketing and Management: An International Journal, 22(2), 270–284.
3. Chaffey, D. (2018). Global social media research summary 2018. Smart Insights. Available at:
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
4. Christodoulides, G., Michaelidou, N., & Siamagka, N. (2013). A typology of internet users based on comparative affective states: Evidence from eight countries. European Journal of Marketing, 47(1/2), 153–173.
5. Drapers. (2017, April 28). Is the social commerce revolution finally happening? By Tara Hounslea. Available at:
https://www.drapersonline.com/news/is-the-social-commerce-revolution-finally-happening/7020494.article
. Accessed 1 Feb 2018.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献