Assessing the Effectiveness of Digital Advertising for Green Products: A Facial Expression Evaluation Approach
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-05544-7_17
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4. Mohd Suki, N.: Green product purchase intention: impact of green brands, attitude, and knowledge. Br. Food J. 118, 2893–2910 (2016). https://doi.org/10.1108/BFJ-06-2016-0295
5. Jan, I.U., Ji, S., Yeo, C.: Values and green product purchase behavior: the moderating effects of the role of government and media exposure. Sustainability 11, 6642 (2019). https://doi.org/10.3390/su11236642
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