Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study

Author:

Boccalini Sara,Patrizi Michela,Vernuccio Maria,Pastore Alberto

Publisher

Springer Nature Switzerland

Reference38 articles.

1. ADC Group Data Center. I dati di Metaverse Marketing Lab al secondo workshop: investimenti ‘22 per oltre 120 miliardi di euro (il doppio del ‘21) e utenti a oltre un miliardo di persone. ADC Group (2022). https://www.adcgroup.it/e20-express/data-center/marketing-sul-metaverso-turbolenze-sperimentazioni-e-potenzialita-di-crescita-1.html

2. Aiello, C., Bai, J., Schmidt, J., Vilchynskyim, Y.: Probing reality and myth in the metaverse. McKinsey & Company (2022). https://www.mckinsey.com/industries/retail/our-insights/probing-reality-and-myth-in-the-metaverse

3. Ashkenazy, S., Ganz, F.D.: The differentiation between pain and discomfort: a concept analysis of discomfort. Pain Manage. Nurs. 20(6), 556–562 (2019)

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