A Product Design Strategy that Comprehensively Considers Consumer Behavior and Psychological Emotional Needs
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-61356-2_21
Reference28 articles.
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3. Schneider, S., Nebel, S., Rey, G.: Decorative pictures and emotional design in multimedia learning. Learn. Instr. 44, 65–73 (2016)
4. Kamil, M., Abidin, S.: Unconscious human behavior at visceral level of emotional design. Procedia Soc. Behav. Sci. 105, 149–161 (2013)
5. Franzak, F., Makarem, S., Jae, H.: Design benefits, emotional responses, and brand engagement. J. Prod. Brand Manage. 23(1), 16–23 (2014)
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