Branding for Morale

Author:

Thomas M. Blair

Publisher

Springer International Publishing

Reference32 articles.

1. Andrews, E. (2020, March 27). Why was it called the ‘Spanish Flu?’ History.com. Retrieved from: https://www.history.com/news/why-was-it-called-the-spanish-flu.

2. Anholt, S. (2007). Competitive identity: The new brand management for nations, cities, and regions. New York: Palgrave Macmillan.

3. Arunchand, C., & Ramanathan, H. (2013). Organizational culture and employee morale: A public sector enterprise experience. Journal of Strategic Human Resource Management, 2(1), 1.

4. Baehr, M., & Renck, R. (1958). The definition and measurement of employee morale. Administrative Science Quarterly, 3(2),157–184.

5. Baynes, J. (1967). Morale: A study of men and courage. New York: Praeger.

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