The History and Evolution of Branding in Africa

Author:

Starčević Slađana

Publisher

Springer International Publishing

Reference88 articles.

1. African Business. (2020). Africa’s top 100 brands 2020. https://african.business/2020/05/economy/africas-top-100-brands-2020/. Accessed December 24, 2020.

2. Almquist, E., & Roberts, K. J. (2008). A mindshare manifesto: Common misconceptions squander the power of modern brand. Mercer Management Journal, 12(12), 9–20.

3. Allen, S. (2000). Kings and Queens of Egypt - Heilbrunn timeline of art history. https://www.metmuseum.org/toah/hd/kqae/hd_kqae.htm. Accessed December 12, 2020.

4. Amankwah-Amoah, J., Boso, N., & Debrah, Y. A. (2018). Africa rising in an emerging world: An international marketing perspective. International Marketing Review, 35(4), 550–559.

5. Ameri, M., Costello, S., Jamison, G., & Scott, S. (Eds.). (2018). Seals and sealing in the Ancient world. Cambridge University Press.

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