How Service Design Thinking Supports Internal Brand Building Within Organization: A Case Study of Co-design Experiments with Medical Business Domain

Author:

Liu Tong,Cai Jun

Publisher

Springer Nature Switzerland

Reference16 articles.

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3. Honglei, L., Jianli, L.: Research on the user experience-based context of business model: toward a value creation & delivery perspective. Foreign Econ. Manag. 42, 20–37 (2020). https://doi.org/10.16538/j.cnki.fem.20200507.102

4. Kimita, K., Yoshimitsu, Y., Shimomura, Y., Arai, T.: A customers’ value model for sustainable service design. In: International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, pp 77–85 (2008)

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