1. Trommsdorff, V., Asan, U., Becker J.: Marken- und Produktpositionierung. In: Bruhn, M. (ed.) Handbuch Markenführung, vol. 1, 2nd edn., pp. 541–570. Gabler Verlag, Wiesbaden (2004)
2. Arnott, D.C.: Bases of financial services. Unpublished Ph.D. thesis, Manchester Business School, Manchester, UK (1992)
3. Dolnicar, S., Grabler, K., Mazanec, J.A.: A tale of three cities: perceptual charting for analysing destination images. In: Woodside, A.G., Crouch, G.I., Mazanec, J.A., Oppermann, M., Sakai, M.Y. (eds.) Consumer Psychology of Tourism, Hospitality and Leisure, pp. 39–62. CABI Publishing, New York, NY (2000)
4. Trommsdorff, V.: Produktpositionierung. In: Herrmann, A., Homburg, C., Klarmann, M. (eds.) Handbuch Marktforschung. Gabler (2007)
5. Laroche, M., Teng, L., Kalamas, M.: Consumer evaluation of net utility: effects of competition on consumer brand selection process. Jpn. Psychol. Res. 43(4), 168–182 (2001)