Decomposing the Impact of Sales Promotions on a Large Scale Retailer’s Business Performance

Author:

Zeybek ÖmerORCID,Kaya TolgaORCID,Ülengin BurçORCID,Öztürk IşılORCID

Publisher

Springer International Publishing

Reference22 articles.

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4. Hanssens, D.M., Picard, N., Antoniou, C., de Palma, A.: Econometric models. Hist. Mark. Sci. 3(27), 1–48 (2010)

5. Gupta, S.: Impact of sales promotions on when, what, and how much to buy. J. Mark. Res. 25(4), 342–355 (1988)

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