Coherent Next Best Experience How to Create Coherent Touchpoints Across Firm Boundaries

Author:

Kayser Erik,Trägårdh Andreas,Boije af Gennäs Rikard,Fyrner Linnea

Publisher

Springer International Publishing

Reference14 articles.

1. Coase, R.H.: The nature of the firm. Economica 4, 386–405 (1937). https://doi.org/10.1111/j.1468-0335.1937.tb00002.x

2. Gaiardelli, P., et al.: Product-service systems evolution in the era of Industry 4.0. Serv. Bus. 15(1), 177–207 (2021). https://doi.org/10.1007/s11628-021-00438-9

3. Enders, P.: The Journey to Next Best Experience (2019). https://kitewheel.com/next-best-experience-journey/. Accessed 01 July 2021

4. Fleming, N.: Plants talk to each other through a network of fungus, BBC Earth (2014). http://www.bbc.com/earth/story/20141111-plants-have-a-hidden-internet. Accessed 01 July 2021

5. Rhodes, C.J.: The whispering world of plants: ‘The Wood Wide Web.’ Sci. Prog. 3, 331–337 (2017). https://doi.org/10.3184/003685017X14968299580423

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