Responses to AI and Human Recommendations in a Joint-Consumption Context
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-49039-2_13
Reference25 articles.
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3. Etkin, J. (2016). Choosing variety for joint consumption. Journal of Marketing Research, 53(6), 1019–1033.
4. Gorlin, M., & Dhar, R. (2012). Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships. Journal of Consumer Psychology, 22(3), 320–323.
5. Hamilton, R., Ferraro, R., Haws, K. L., & Mukhopadhyay, A. (2021). Traveling with companions: The social customer journey. Journal of Marketing, 85(1), 68–92.
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