Publisher
Springer Nature Switzerland
Reference36 articles.
1. Aaker, D. A. (1996). Building strong brands. Free Press.
2. Baker, E. W., Hubona, G. S., & Srite, M. (2019). Does “being there” matter? the impact of web-based and virtual world’s shopping experiences on consumer purchase attitudes. Information and Management, 56(7). https://doi.org/10.1016/j.im.2019.02.008
3. Brewer, M. B. (2003). Optimal distinctiveness, social identity, and the self. In M. Leary, & J. P. Tangney (Eds.), Handbook of self and identity (pp. 480–491).
4. Carlson, B. D., Donavan, D. T., & Cumiskey, K. J. (2009). Consumer-brand relationships in sport: Brand personality and identification. International Journal of Retail and Distribution Management, 37(4), 370–384.
5. Cruickshank, J. A. (2009). A play for rurality: Modernization versus local autonomy. Journal of Rural Studies, 25(1), 98–107.