A Taxonomy of Soft Power: Introducing a New Conceptual Paradigm

Author:

Ohnesorge Hendrik W.

Publisher

Springer International Publishing

Reference441 articles.

1. Ailon, Galit. “What B Would Otherwise Do: A Critique of Conceptualizations of ‘Power’ in Organizational Theory.” Organization, Vol. 13, No. 6 (2006), pp. 771–800.

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3. American Marketing Association. “Definition of Marketing.” July 2013. Online at: https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx (accessed December 1, 2014).

4. Appleby, Scott. “Pope John Paul II.” Foreign Policy, No. 119 (Summer 2000), pp. 12–25.

5. Aristotle. The Art of Rhetoric. London: Harper Press, 2012 (Aristot. Rh.).

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