Customer Characteristics in Digital Marketing Model
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-25252-5_25
Reference16 articles.
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3. Kotler, P., Armstrong, G., Opresnik, O.M.: Harlow: Principles of Marketing. England, Pearson (2018)
4. Kanchan, U., Kumar, N., Gupta, A.: A study of online purchase behaviour of customers in India. ICTACT J. Manag. Stud. 1(3), 136–142 (2015). https://doi.org/10.21917/ijms.2015.0019
5. Aliev, R.A., Alizadeh, A., Aliyev, R.R., Huseynov, O.H.: Arithmetic of Z-Numbers, the: Theory and Applications. World Scientific (2015)
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