An Economic View on Group Buying as Marketing Approach for Commodities

Author:

Klein Andreas

Publisher

Springer International Publishing

Reference58 articles.

1. Adams, W. J., & Yellen, J. L. (1976). Commodity bundling and the burden of monopoly. Quarterly Journal of Economics, 90(3), 475–498.

2. Aspinwall, L. (1958). The characteristics of goods and parallel systems theories. In E. J. Kelley & W. Lazer (Eds.), Managerial marketing: Perspectives and viewpoints (pp. 434–450). Richard D. Irwin.

3. Backhaus, K., & Voeth, M. (2014). Industriegütermarketing (10th ed.). Vahlen.

4. Baligh, H. H., & Richartz, L. E. (1964). An analysis of vertical market structure. Management Science, 10(4), 667–689.

5. Bhagat, P. S., Klein, A., & Sharma, V. (2009). The impact of new media on internet-based group consumer behavior. Journal of Academy of Business and Economics, 9(3), 83–94.

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