The Challenges of Generating Emotion-Focused Product Idea

Author:

Alaniz Teresa,Biazzo StefanoORCID

Publisher

Springer Nature Switzerland

Reference65 articles.

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3. Bloch, P. (2011). Product design and marketing: Reflections after fifteen years. Journal of Product Innovation Management, 28, 378–380.

4. Bradley, M., & Lang, P. J. (1994). Measuring emotion: The self-assessment manikin and the semantic differential. Journal of Behavior Therapy and Experimental Psychiatry, 25, 49–59.

5. Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. HarperBusiness.

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