Place Marketing, Promotion and Investment Attraction

Author:

Capik Paweł

Publisher

Springer International Publishing

Reference69 articles.

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3. Ashworth, G. J., & Voogd, H. (1994). Marketing and place promotion. In J. R. Gold & S. V. Ward (Eds.), Place promotion; the use of publicity and marketing to sell towns and regions. Chichester: John Wiley & Sons.

4. Beinart, J. (2001). Image construction in premodern cities. In L. J. Vale & S. B. Warner Jr. (Eds.), Imagining the city—Continuing struggles and new directions. New Brunswick, NJ: CUPR.

5. Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communications perspective. Boston: McGraw-Hill.

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