How Does Cover Content Matter for Online Medical Crowdfunding Platform? An Emotional Appeal Perspective

Author:

Shen Xiaojin,Wu Yi,Wang Xiaopan

Publisher

Springer Nature Switzerland

Reference33 articles.

1. Zhao, P., Ba, Z.C., Zhao, Y.X.: Review and prospect of influencing factors of crowdfunding success of online medical and health projects. J. Inf. Resourc. Manag. 11(02), 97–108 (2021). (in Chinese)

2. Chen, J., Li, J.X.: ‘Altruistic’ donation and ‘egoistic’ information sharing: a study on the motivation of participating in the ‘Qingsong Funding’ project. News Univ. 06, 91–100+150–151 (2018). (in Chinese)

3. Burtch, G., Chan, J.: Investigating the relationship between medical crowdfunding and personal Bankruptcy in the United States: evidence of a digital divide. MIS Q. 43(1), 237 (2019)

4. Pieter, R., Wedel, M.: Attention capture and transfer in advertising. J. Bus. Ventur. 68(2), 36–50 (2004)

5. Duynhoven, A.V., et al.: Spatially exploring the intersection of socioeconomic status and Canadian cancer-related medical crowdfunding campaigns. BMJ 9(6), 1–10 (2019)

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