An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: A Brand Extension Perspective
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-32302-7_30
Reference19 articles.
1. Agrawal, A., Catalini, C., Goldfarb, A.: Some simple economics of crowdfunding. Innov. Policy Econ. 14, 63–97 (2014)
2. Shneor, R., Vik, A.A.: Crowdfunding success: a systematic literature review 2010–2017. Balt. J. Manag. 15, 149–182 (2020)
3. Hoegen, A., Steininger, D.M., Veit, D.: How do investors decide? An interdisciplinary review of decision-making in crowdfunding. Electron. Mark. 28(3), 339–365 (2017). https://doi.org/10.1007/s12525-017-0269-y
4. Raab, M., Schlauderer, S., Overhage, S., Friedrich, T.: More than a feeling: investigating the contagious effect of facial emotional expressions on investment decisions in reward-based crowdfunding. Decis. Support Syst. 135, 113326 (2020)
5. Zhu, X.: Proximal language predicts crowdfunding success: behavioral and experimental evidence. Comput. Hum. Behav. 131, 107213 (2022)
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