Platform Stress in Hospitality – Focusing on the Technology dimension

Abstract

AbstractFor the emergence of platform business, it is important to manage the stress that hosts receive from the business. Considering the characteristics of the platform business, stressors arise from social and technology dimension. In the global platform business (e.g., Airbnb), social dimension stressors mostly arise from the relationships among stakeholders, and technology dimension stressors arise from the system they utilize. This research aims to define this combination of social and technology stress as “Platform Stress.” Especially focusing on the technology dimension, this research empirically verified the relations of techno-stressors, burnout, and switching intention. Further, mediating effects of burnout in between the relationships demonstrates the importance of investigating the hosts’ stress. Exploring the platform stress from the technology-usage perspective, this research provides theoretical and managerial implications.