The Concept of Contradiction Finding and Classification in the Field of Marketing Communication Quality Management-Reference-Cited by-同舟云学术

The Concept of Contradiction Finding and Classification in the Field of Marketing Communication Quality Management

Published:2019 Issue: Volume: Page:438-457
ISSN:1868-4238
Container-title:IFIP Advances in Information and Communication Technology
language:
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Author:

Majchrzak Joanna^ORCID,Chuda Agnieszka^ORCID,Kalemba Arkadiusz^ORCID,Weber Gerhard Wilhelm^ORCID

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-32497-1_35

Reference66 articles.

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2. Altshuller, G.: Algorytm wynalazku. Wiedza Powszechna, Warszawa (1975)

3. Altshuller, G.: And Suddenly the Inventor Appeared: TRIZ, the Theory of Inventive Problem Solving. Technical Innovation Center Inc., Worchester (2004)

4. Altshuller, G.: The Innovation Algorithm: TRIZ. Systematic Innovation and Technical Creativity. Technical Innovation Center Inc, Worchester (1999)

5. Andersen, H.P.: Relationship development and marketing communication: an integrative model. J. Bus. Ind. Mark. 16(3), 167–183 (2001)

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1. Rumour propagation: an operational research approach by computational and information theory;Central European Journal of Operations Research;2021-01-07

2. Preferences-based approach for TRIZ contradiction matrix exploitation in preliminary design;FME Transactions;2020