Predicting Customer Churn Using Machine Learning in IT Startups-Reference-Cited by-同舟云学术

Predicting Customer Churn Using Machine Learning in IT Startups

Published:2021-07-23 Issue: Volume: Page:645-664
ISSN:2367-4512
Container-title:Lecture Notes in Computational Intelligence and Decision Making
language:
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Author:

Morozov Viktor^ORCID,Mezentseva Olga^ORCID,Kolomiiets Anna^ORCID,Proskurin Maksym^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-82014-5_45

Reference33 articles.

1. https://js.tensorflow.org/api/latest/#metrics.binaryCrossentropy

2. https://arxiv.org/abs/1412.6980

3. Customer acquisition vs. retention costs - statistics and trends. https://www.invespcro.com/blog/customer-acquisition-retention/

4. Four pathways to digital growth that work for b2b companies. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/four-pathways-to-digital-growth-that-work-for-b2b-companies

5. Global software as a service (SaaS) market report 2020. https://www.prnewswire.com

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