Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-18911-2_18
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1. Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods;Advances in National Brand and Private Label Marketing;2020
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