Author:
Fudurić Morana,Horvat Sandra,Škare Vatroslav,Varga Ákos
Publisher
Springer Nature Switzerland
Reference25 articles.
1. Bao, Y., Bao, Y., Sheng, S.: Motivating purchase of private brands: Effects of store image, product signatureness and quality variation. J. Bus. Res. 64, 220–226 (2011). https://doi.org/10.1016/J.JBUSRES.2010.02.007
2. Brochado, A., Marques, S., Mendes, P.: Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market. Tourism Manag. Stud. 11(1), 136–145 (2015)
3. Burton, S., Lichtenstein, D.R., Netemeyer, R.G., Garretson, J.A.: A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates. J. Acad. Mark. Sci. 26(4), 293–306 (1998). https://doi.org/10.1177/0092070398264003
4. Calvo-Porral, C., Lang, M.: Private Labels: The role of Manufacturer Identification, Brand Loyalty and Image on Purchase Intention. Br. Food J. 17, 506–522 (2015). https://doi.org/10.1108/BFJ-06-2014-0216
5. Carpenter, T.P., et al.: Survey-software implicit association tests: A methodological and empirical analysis. Behav. Res. Methods 51(5), 2194–2208 (2019). https://doi.org/10.3758/s13428-019-01293-3