Author:
Belaid Samy,Karoui Sedki,Lacoeuilhe Jérôme,Fehri Dorsaf
Publisher
Springer Nature Switzerland
Reference32 articles.
1. Ailawadi, K.L., Neslin, S.A., Gedenk, K.: Pursuing the value-conscious consumer: Store brands versus national brand promotions. J. Mark. 65(1), 71–89 (2001)
2. Ajzen, I.: The theory of planned behavior. Organ. Behav. Hum. Decis. Process. 50(2), 179–211 (1991)
3. Bauner, C., Jaenicke, E., Wang, E., Wu, P.C.: Couponing strategies in competition between a national brand and a private label product. J. Retail. 95(1), 57–66 (2019)
4. Belaid, S., Lacœuilhe, J.: Les motivations d’achat et les leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme. Décisions Mark. 2, 75–89 (2018)
5. Bernard, J.C., Gifford, K.: Consumer willingness to pay premiums for non-GM and organic foods. Consum. Interes. Annu. 52, 343–354 (2006)