Author:
Sterk Florentine Marnel,van Goch Merel M.
Abstract
AbstractIn this chapter, we introduce our own analytical framework for popularization discourse. The framework had to comply with four aims: be usable in any subgenre of popularization discourse, be usable in disciplinary and multidisciplinary/interdisciplinary settings, be reliable with multiple raters, and be easy to apply by offering application remarks and explanations of strategies. The analytical framework is produced through a construction and validation step. It consists of 34 strategies that are captured under five themes: Subject Matter, Tailoring Information to the Reader, Credibility, Stance, and Engagement. This chapter offers insight into these themes as well as into each individual strategy, for which application remarks and further reading suggestions are also offered. Lastly, the analytical framework is compared to existing frameworks and rubrics that were proposed in the academic literature.
Publisher
Springer International Publishing
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