Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car

Author:

Fatima Marsel,Nadjat Hamdani

Publisher

Springer International Publishing

Reference21 articles.

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2. Balabanis, G., Melewar, T. C., & Mueller, R. (1996). Determinants of consumer ethnocentrism and country of origin image. In Proceedings of 25th EMAC conference. Budapest, Hungary.

3. Bilkey, W. J., & Nes, E. (1982). Country of origin effect on product evaluations. Journal of International Business Studies, 13(1), 89–99.

4. Chao, P. (2001). The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations. Journal of Advertising, 30(4), 67–81.

5. Crosno, J., Freling, T. H., & Skinner, S. J. (2009). Does brand social power mean might? Exploring theinfluence of brand social power on brand evaluation. Psychology & Marketing, 26(2), 91–121.

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