Developing an Integrated Communication Plan in the Digital Age
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-06809-6_20
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3. Cvetkov T (2019) Development and implementation of the integrated marketing communications. Concept Econ Anal 52(1):36–47
4. Porcu L, del Barrio-García S, Kitchen PJ (2017) Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale. Eur J Mark 51(3):692–718
5. Kitchen PJ (2017) Guest editorial. Integrated marketing communications-current status, future developments. European J Marketing 51(3):394–405
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