1. Kotler, P.: Marketing 3.0: from products to customers to the human spirit. Wiley (2010)
2. How to Implement Marketing 2.0 Successfully.pdf.
3. Kotler, P.: Marketing 5.0: technology for humanity. Wiley (2021)
4. Kotler, P.: Marketing 4.0 Moving from Traditional to Digital. ohn Wiley & Sons, Inc Excerpt From Marketing 4.0 Philip Kotler, Hermawan Kartajaya,Iwan Setiawan This material may be protected by copyright (2017)
5. Dadian, É.: “Véronique Bédu, Pascale Le Clech et Éric Dadian” Excerpt From Expérience client (Les fiches outils) (French Edition) Dadian, Eric This material may be protected by copyright. Eyrolles (2020)