Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends

Author:

Yang Kenneth C. C.,Kang Yowei

Publisher

Springer International Publishing

Reference59 articles.

1. Baek, T.H., Yoo, C.Y., Yoon, S.: The impact of augmented reality on self-brand connections and purchase intentions. In: Proceedings of Academy of American Advertising, Chicago (2015)

2. Bailey, J.O., Bailenson, J.N.: Considering virtual reality in children’s lives. J. Child. Media. 11, 107–113 (2017)

3. Baumgartner, J.: Top VR adoption challenge: cost. Broadcasting & Cable, 12 (2016)

4. Bazilian, E.: Infographic: what consumers really think about VR. AdWeek. http://www.adweek.com/digital/infographic-what-consumers-really-think-about-vr/ (2017a). Accessed 15 Nov 2017

5. Bazilian, E.: Time Inc.’s VR guru is forging a new path through immersive storytelling. AdWeek. http://www.adweek.com/digital/time-inc-s-vr-guru-is-forging-a-new-path-through-immersive-storytelling/ (2017b). Accessed 15 Nov 2017

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