Digital Transformation of the Product Design and Idea Generation Process

Author:

Vladić Gojko,Kašiković Nemanja,Petrović Saša,Bošnjaković Gordana,Banjanin Bojan

Publisher

Springer International Publishing

Reference21 articles.

1. Cooper RG (2017) Winning at new products: creating value through innovation. Basic Books, New York

2. Cooper RG, Edgett SJ, Kleinschmid EJ (2004) Benchmarking best NPD practices-1: culture, climate, teams and senior management’s role. Res-Tech Manag 47:31–43

3. Linsey JS, Green MG, Murphy JT, Wood KL, Markman AB (2005) “Collaborating to success”: an experimental study of group idea generation techniques. Proceedings of IDETC/CIE 2005:277–290

4. Vogel T (2014) Breakthrough thinking: a guide to creative thinking and idea generation. Simon & Schuster, New York

5. Greiner D (2017) The basics of idea generation. Productivity Press, New York

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