On a New Intangible Reward for Card-Linked Loyalty Programs
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-03314-9_29
Reference28 articles.
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3. Bond. Brand Loyalty, Visa: The Loyalty Report 2017 (2017)
4. Theng So, J., Danaher, T., Gupta, S.: What do customers get and give in return for loyalty program membership? Aust. Mark. J. (AMJ) 23, 196–206 (2015)
5. Meyer-Waarden, L.: Effects of loyalty program rewards on store loyalty. J. Retail. Consum. Serv. 24, 22–32 (2015)
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