Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review

Author:

Cintya Hedi Amelia Bella

Publisher

Springer Nature Switzerland

Reference31 articles.

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3. Antonova, L., & Honcharova, Y. (2021). The impact of the pandemic on small business. In Modern scientific and technical research in the context of the language space. CУЧACHI HAУКOBO-TEXHIЧHI ДOCЛIДЖEHHЯ У КOHTEКCTI MOBHOГO ПPOCTOPУ (pp. 113–115).

4. Ash, P. R. (2020). Unexpected events & brand loyalty. Victoria University of Wellington.

5. Barrows, L. (2014). Planning With Character: Gotouchi Kyara and Place Branding in Japan (Thesis). Faculty of Architecture and Planning, Columbia University, New York, USA.

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