Touching the Cloth: Haptics in Fashion Digital Communication

Author:

Ornati MichelaORCID

Publisher

Springer International Publishing

Reference34 articles.

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3. Lund, C.: Selling through the senses: sensory appeals in the fashion retail environment. Fash. Pract. 7, 9–30 (2015). https://doi.org/10.2752/175693815X14182200335619

4. Ornati, M.: Oltre il CRM: La customer experience nell’era digitale: strategie, best practices, scenari del settore moda e lusso. FrancoAngeli, Milano (2011)

5. Schögel, M., Tischer, T.: Digital media in monobrand stores. In: The Management of Luxury: An International Guide, pp. 187–202. Kogan Page, New York (2018)

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