Cross-Cultural Considerations
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-14449-4_4-1
Reference15 articles.
1. Ares, G. (2018). Methodological issues in cross-cultural sensory and consumer research. Food Quality and Preference, 64, 253–263. https://doi.org/10.1016/j.foodqual.2016.10.007.
2. Baumgartner, H., & Steenkamp, J.-B. (2001). Response styles in marketing research: A cross-national investigation. Journal of Marketing Research, 38(2), 143–156. https://doi.org/10.1509/jmkr.38.2.143.18840.
3. Cho, H., & Lee, J. S. (2015). The influence of self-efficacy, subjective norms, and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US. Asian Journal of Social Psychology, 18(4), 311–324. https://doi.org/10.1111/ajsp.12104.
4. Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), 66–79. https://doi.org/10.1177/002224299005400406.
5. Ember, M., & Otterbein, K. F. (1991). Sampling in cross-cultural research. Behavior Science Research, 25(1–4), 217–233. https://doi.org/10.1177/106939719102500109.
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