Measurement: Indicators for Monitoring and Evaluation of Social Marketing Campaigns
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-14449-4_161-1
Reference9 articles.
1. Evans, W.D. (2016). Monitoring and Evaluation Research: Tools and Evidence for Understanding Social Marketing Performance During and After Implementation. In W. D. Evans (Ed.), Social Marketing Research for Global Public Health: Methods and Technologies. New York: Oxford University Press, pp. 139–158.
2. Evans, W. D., Blitstein, J., & Hersey, J. (2008). Evaluation of public health brands: Design, measurement, and analysis. Chapter 3. In W. D. Evans & G. Hastings (Eds.), Public health branding: Applying marketing for social change. London: Oxford University Press.
3. Evans, W. D., Davis, K. C., Umanzor, C., Patel, K., & Khan, M. (2011). Evaluation of sexual communication message strategies. BMC Reproductive Health, 8, 15. https://doi.org/10.1186/1742-4755-8-15.
4. Farrelly, M. C., Davis, K. C., Haviland, M. L., Messeri, P., & Healton, C. G. (2005). Evidence of a dose-response relationship “truth” antismoking ads and youth smoking prevalence. American Journal of Public Health, 95, 425–431.
5. Green, J., & South, J. (2006). Evaluation: Key concepts for public health practice. Berkshire: Open University Press.
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