Silver Tourism in Greece. Basic Elements of Marketing and Branding

Author:

Konstantina Rentzi,Mary Constantoglou

Publisher

Springer Nature Switzerland

Reference41 articles.

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2. Alen, E., Losada, N., & De Carlos, P. (2017). Profiling the segments of senior tourists throughout motivation and travel characteristics. Current Issues in Tourism, 20(14), 1454–1469.

3. Alen, Ε., Losada, Ν., & Carlos, P. (2015). Profiling the segments ofsenior tourists throughout motivation and travel characteristics. Current Issues in Tourism. https://doi.org/10.1080/13683500.2015.1007927.

4. Atkinson, R., & Flint, J. (2001). Accessing hidden and hard-to-reach populations: Snowball research strategies. Social Research Update, 33, 1–5.

5. Balderas-Cejudo, M. A. (2019). Towards a deeper understanding of senior tourists: challenges and opportunities of an emerging market segment. Journal of Tourism and Heritage Research, 2(2), 262–277.

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