Publisher
Springer International Publishing
Reference65 articles.
1. Nunes, P.F., Kambil, A.: Personalization? No thanks. Harv. Bus. Rev. 79(4), 32–33 (2001). https://doi.org/10.1111/1468-0440.00114
2. Piggot, J.: Micro-Segmentation and Personalization in Information Systems in the Financial Service Industry. (2015). https://doi.org/10.13140/RG.2.1.3073.9366
3. Lee, G., Lee, W.J.: Psychological reactance to online recommendation services. Inf. Manage. 46(8), 448–452 (2009). https://doi.org/10.1016/j.im.2009.07.005
4. Fitzsimons, G., Lehmann, D.: Reactance to recommendations: when unsolicited advice yields contrary responses. Market. Sci. 23(1), 82–94 (2004). https://doi.org/10.1287/mksc.1030.0033
5. Berk, M., Blank, J., Daniels, D., Schatsky, D.: Beyond the personalization myth: cost-effective alternatives to influence intent. Jupiter Research Site Technologies and Operations (2003). 2
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献