Creating Vision Context Through Market Insights: Deep Diving an Industry

Author:

Reid Susan E.,Crawford Charles B.

Publisher

Springer International Publishing

Reference52 articles.

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2. Balachandra, R., & Friar, J. H. (1997). Factors for success in R&D projects and new product innovation: A contextual framework. IEEE Transactions on Engineering Management, 44(3), 276–287.

3. Barker, D., & Smith, D. J. H. (1995). Technology foresight using roadmaps. Long Range Planning, 28(2), 21–28.

4. Biolos, J. (1996). Managing the process of innovation. Harvard management update. Harvard Business School Publishing.

5. Booz, A., & Hamilton, I. (1982). New product management for the 1980’s. Booz, Allen & Hamilton.

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