Publisher
Springer International Publishing
Reference33 articles.
1. Akerlof, G.A. 1970. The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics 84 (3): 488–500.
2. Arndt, J. 1968. Word-of-mouth advertising and perceived risk. In Perspectives in consumer behavior (pp. 330–336). Scott Foresman
3. Belch, G.E. 2014. Advertising: An Integrated Marketing Communication Perspective. McGraw Hill.
4. Biong, H., R. Silkoset, and A. Nygaard. 2010. The Influence of Retail Management’s use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance. Journal of Business Ethics 97 (3): 341–363.
5. Chang W-L. 2009. Roadmap of Co-branding Positions and Strategies. Journal of American Academy of Business, Cambridge (JAABC) 15: 77–84.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献