Publisher
Springer International Publishing
Reference33 articles.
1. Akerlof, G.A. 1970. The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics 84 (3): 488–500.
2. Arndt, J. 1968. Word-of-mouth advertising and perceived risk. In Perspectives in consumer behavior (pp. 330–336). Scott Foresman
3. Belch, G.E. 2014. Advertising: An Integrated Marketing Communication Perspective. McGraw Hill.
4. Biong, H., R. Silkoset, and A. Nygaard. 2010. The Influence of Retail Management’s use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance. Journal of Business Ethics 97 (3): 341–363.
5. Chang W-L. 2009. Roadmap of Co-branding Positions and Strategies. Journal of American Academy of Business, Cambridge (JAABC) 15: 77–84.