We’re All Entrepreneurs Now

Abstract

AbstractThe obsession with innovation is paralleled and intertwined with a similar obsession with entrepreneurship, which is viewed as the path to salvation for individuals, organizations, and society at large. Entrepreneurship has become a prime cultural ideal in current society, and an entrepreneurship industry has been formed that promotes the narrative and imagology of entrepreneurship and caters to the apparent desire of the so-called me generation to constantly seek to promote individual achievement and self-actualization. The chapter analyzes and explains the development, with the help of a broader theoretical framework for understanding the cult of the individual in current society, and demonstrates how entrepreneurship has become a largely empty signifier.