Finding the Right Influencers, KOLs, and the Sense of Smell

Author:

Derval DianaORCID

Publisher

Springer International Publishing

Reference19 articles.

1. Badenhausen, K. (2017, June 15). Cristiano Ronaldo produced nearly $1 billion in value for sponsors on social media. Forbes. Retrieved from https://www.forbes.com/sites/kurtbadenhausen/2017/06/15/cristiano-ronaldo-produces-nearly-1-billion-in-value-for-sponsors-on-social-media-this-year/.

2. Bittel, J. (2014, November 22). Four weird ways animals sense the world. National Geographic Retrieved from https://www.nationalgeographic.com/animals/article/141122-crabs-snakes-smell-taste-nose-science-biology.

3. Derval, D. (2022). The right sensory mix: Decoding Customers’ behavior and preferences (2nd ed.). Springer Nature. https://link.springer.com/book/10.1007/978-3-662-63795-1

4. Derval, D. (2016). Luxury brand marketing 奢侈品品牌营销:创建·实施·案例. Donghua University Publishing.

5. Derval, D., & Bremer, J. (2012). Hormones, talent, and career: Unlock your Hormonal Quotient®. SpringerBriefs. https://link.springer.com/book/10.1007/978-3-642-25713-1

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