A Study on the Influence of E-commerce Live Streaming on Consumer’s Purchase Intentions in Mobile Internet

Author:

Yin Shi

Publisher

Springer International Publishing

Reference11 articles.

1. Wu, B., Gong, C.Y.: Research on E-commerce live streaming based on the information system success model—Taobao E-commerce live streaming as an example. Bus. Globalization 5(3), 37–45 (2017)

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3. Chen, Y., Yuan, J.H., Li, X.D., Xiao, B.Q.: Research on cooperative herding behavior and market fluctuation based on computational experiments. J. Manag. Sci. 13(09), 119–128 (2010)

4. Hu, Q.: Herd Behavior in C2C E-commerce. Tianjin University, Tianjin (2011)

5. Singh, D.P.: Integration of TAM, TPB, and self-image to study online purchase intentions in an emerging economy. Int. J. Online Mark. 5(1), 20–37 (2015)

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