Consumer Experience and Augmented Reality Wine Label Application
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-42788-6_16
Reference17 articles.
1. Chylinski, M., Heller, J., Hilken, T., Keeling, D.I., Mahr, D., de Ruyter, K.: Augmented reality marketing: a technology-enabled approach to situated customer experience. Australas. Market. J. (AMJ) 28(4), 374–384 (2020)
2. Rejeb, A., Rejeb, K., Treiblmaier, H.: How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. J. Strateg. Market. 31(3), 718–748 (2021)
3. Hsu, S.H.Y., Tsou, H.-T., Chen, J.-S.: “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications. J. Retail. Consum. Serv. 62, 102649 (2021). https://doi.org/10.1016/j.jretconser.2021.102649
4. Wedel, M., Bigné, E., Zhang, J.: Virtual and augmented reality: advancing research in consumer marketing. Int. J. Res. Mark. 37(3), 443–465 (2020)
5. Vaidyanathan, N., Henningsson, S.: Designing augmented reality services for enhanced customer experiences in retail. J. Serv. Manag. 34(1), 78–99 (2022)
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